Givaudan Taps Gen Z Talent to Pioneer Alternative Protein Concepts in New “Moonshot Pirates” Challenge
vegconomist | 10.12.2024
Flavors and nutritional solutions leader Givaudan and Moonshot Pirates, a movement connecting young innovators and changemakers, have joined forces to launch “Shape the Future,” an alternative protein challenge for Gen Z (young people aged 15 to 24).
The collaborative initiative challenges this generation to propose affordable, nutritious, and convenient food solutions that contribute to a healthier and more sustainable food system.