fbpx
Entrepreneurship

Understanding Design Thinking Part 4: A Guide for Prototyping

This article is the fourth in a series on the Design Thinking Method with a focus on prototyping. The Design Thinking Method is an iterative process used by many of the most innovative companies and organizations. It consists of 5 stages:

  1. Empathize
  2. Define
  3. Ideate
  4. Prototyping
  5. Test

It can be visualized like this:

Understanding Design Thinking Part 4: A Guide for Prototyping

In this article, we dive into the fourth stage of the process: Prototyping.

Prototyping: Trial and Error

Good ideas are tempting to build and sell immediately; however, your chances of success will increase markedly if you test your idea before you start shipping it. And in order to test it, you first need a basic prototype that users can interact with and get an actual idea of how your solution works and fits into their lives.

For that reason, prototypes are arguably one of the best methods for giving you insights into the feasibility of your product and into the needs of your users. With the help of the prototype, you can let actual people play around with an actual product. You can see where they are struggling with it and hear their thoughts and ideas about it. With those insights, you can refine your initial design to perfectly fit the needs of your target group. The goal is to fail quickly and cheaply, so you won’t fail hard and expensively after the product launch.

Usability is a keyword when it comes to prototyping and is fundamental when it comes to the success rate of your product. A cool solution with a shitty design is going to fail. If users don’t know how to use it, they’re not going to be users for long. They will go to your competitor and never look back. You want to avoid that, so you need to prototype!

So what does the process of prototyping look like? It’s a two-step process: one round of quick-and-dirty lo-fi prototypes and the second round of immerse and thorough hi-fi prototypes.

  • lo-fi prototypes help you test out your basic ideas and various features you have in mind. They allow you to break your idea into smaller chunks that can be tested in a focused way.
  • hi-fi prototypes help you test out your full idea and nail down details. They allow you to get a thorough idea of how your target group feels, thinks about and uses your product.

This might seem like a long and complicated process, but you will save so much time and money in the end if you include this stage in your design process.

When you’re prototyping, keep the following tips in mind:

  • Take action: Just start building and see what happens. The whole purpose of prototyping is to figure out what makes the most sense. You don’t have to know anything in advance. Learn by doing!
  • Act quickly: Don’t spend too much time and effort on your prototypes. You want to fail fast and also not get too emotionally attached to an idea. You can always go more into depth, once you’ve tested a few ideas.
  • Prototype purposefully: When you prototype, prototype with a certain goal in mind. Your designing and testing should have an aim. You should test something specific.

Low Fidelity Prototyping

Low fidelity prototypes are your first prototypes. They can be as simple as quick sketches using pen and paper, and they don’t need to include all the features and functions, nor have any pretty design. These kinds of prototypes are meant to test out your basic idea and test the necessity of features.

You can create different kinds of prototypes, depending on what you’re building and what you need to test. One of the greatest benefits of lo-fi prototypes is how easy, quick, and cheaply they can be adapted to improve them.

Here are a few ways to prototype:

  • user flow: as part of designing your prototypes, it’s crucial to create a user journey. How would the journey of your user’s interaction with your product look? If it’s an app, this could be an example of a journey: A user logs in, goes to a dashboard, finds the feature the need, does what they need, and logs out again. Write the steps down, so you know what to design.
  • paper prototypes: thinking only of the most basic forms and features of your product, make a paper version of it that visualizes the basics of your idea. You don’t need to design much or make it pretty. Focus instead of the functionality. Even if you’re building a digital product, such as an app or a website, you should still paper prototype it. You can search for examples online to get an idea of how such a prototype could look.

The benefits of lo-fi prototypes are manifold! For example, are users forced to focus on the functionality as paper prototypes are devoid of pretty UI. They also have an easier time giving honest feedback as lo-fi prototypes look unpolished and low-effort. And in addition, lo-fi prototypes are cheap and quick to make. Here is a short video on how to build a lo-fi prototype:

High Fidelity Prototyping

Having conceptualized and tested your solution with the help of low fidelity prototyping, it’s now time to level up your game and get high fidelity in your thinking.

Hi-fi prototypes are prototypes that come as close to your product as possible without actually being the end-product. They try to feel and work like the real deal without too much money being invested in them. So for example, if you’re building an app, your hi-fi prototype would be a model of your app built in Figma or Sketch (or the like) where buttons work, transitions are in place and the model feels like a real app, despite the fact that no code has been written.

The benefits of hi-fi prototyping are:

👉 it is easier for users to engage with them

👉 the design might make users excited about your solution

👉 you can get feedback on both the UX and the UI

Once you (and your users) are happy with your fidelity prototyping, you can build your product for real. But before that, you need to make sure that your users are actually happy. You do that through user testing, so that’s what we’ll look at in the next article.

To learn more about part 1, part 2, or part 3, read on by clicking the link!

, , ,

More Similar Posts

Business Model Innovation: How to Renew Your Idea
Understanding Design Thinking Part 5: User Testing and Improvement
Keep me posted on new articles!
Challenge for Young ChangemakersWin a trip to Silicon Valley. Join the #beapirate challenge until May 31!